Sony wants to revitalize the image of its stores to rival Apple
by ruidongzq on Dec.07, 2009, under Technology
The president of the Japanese multinational Sony, Howard Stringer, wants to revitalize its store network, increasing its services and create a uniform image to emulate the success of the Apple Store worldwide, Nikkei newspaper reported Wednesday.
Stringer said in an interview that Sony will use its position as a generator of cheap aion kinah and hardware producers to integrate services and return to profit, although expect to close the fiscal year ending in March with its second consecutive net loss.
Sony has lost its dominance in major markets surpassed by Samsung flat screens, by Nintendo in sales of consoles and Apple’s music devices and mobile phones. Stringer said Sony will try to lead the flat panel display market through new product lines and a greater role of audiovisual content in 3D.
Sony has signed an agreement with FIFA to film and broadcast World Cup matches in South Africa with stereoscopic technology, which allow fans to watch the games in three dimensions.
The president of Japan’s multinational said the South Korean Samsung Electronics has taken the low value of the won to expand its sales of aion kinah, while Sony has had to deal with a rising yen against the dollar.
Sony wants to enhance online services for PlayStation, the game download from internet and the ability to watch TV and movies from the popular game console. The online integration to be completed later with the ability to download music and e-books in Sony’s other electronic devices.
